Aisin is a worldwide tier 1 automotive supplier of automotive parts, life and energy products that employs nearly 80,000 workers worldwide. In addition to needing a new web presence for its North American operations, Basso Design Group was also asked to redesign and develop new microsites for each of the North American plants.
Once an initial marketing strategy was formed, Basso Design Group then set out to create a very comprehensive site map that would detail each of the sections of the new websites. We then worked hand-in-hand with Aisin directors to ensure that every portion of the new design met every requirement needed, while providing a level of design that matched the overall presence of their global operations. In addition to the new website designs, Basso Design Group designers also provided new illustrations and graphics to be used throughout marketing materials worldwide.