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Detroit Flex Defense came to Basso Design Group needing significant help in nearly every facet of their marketing and brand. Formerly known as, the company needed to establish a new name, logo, identity, website, and complete overhaul of their print and digital marketing. They weren’t sure where to start, and came to Basso Design Group for help.

Basso Design Group began by consulting with the business owners and helping them select a new name which portrayed strength and better reflected the business and its products. Once the new name was selected, we then worked with them to help design a new corporate identity and logo. The new logo was designed to give a sense of strength while also being modern enough to last far into the future.

Next, Basso Design Group provided a complete overhaul of their print materials, including product flyers, advertisements, and business cards. Once the print pieces were established, we then designed and developed a new website using the WordPress CMS and supplemented it with digital marketing initiatives such as search engine optimization. Since the complete re-launch of their brand, Detroit Flex Defense has been awarded numerous contracts in the government and industrial landscape. We have helped transform what was a dated brand into one of Michigan’s largest industrial presences.

  • Strategy
  • Identity
  • Web
  • Print
  • Search
  • Advertising
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