William Malcolm Collection was a new business that was in need of a highly customized website and also an e-commerce solution. The e-commerce solution had to be custom-made to highlight style and fabric combinations, so an off-the-shelf solution was not an option. Because this was also a new business venture, Basso Design Group had to closely tie in an integrated marketing campaign that featured SEO and other web marketing ideas.
Basso Design Group created a very artistic website that matched the elegance of the Collection. In addition to the new website, a custom e-commerce product was also developed. The new website was such a huge hit, it has since been featured in numerous style magazines and events. The integrated marketing campaign also helped launch the William Malcolm brand into an elite status among professional athletes and other high-end consumers. Since the launch, his suits have clothed ESPN personalities, NFL players, celebrities and other fashionable consumers.