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A local film production studio shot a new movie – Jinn – in and around Detroit during 2010. An integral part of the film is the hero car, the FireBreather. The car, a custom Chevy Camaro/Pontiac TransAm hybrid, was featured at the 2010 AutoRama and the Woodward Dream Cruise.

The production company needed an exciting website to highlight this unique vehicle and to promote the movie. They also were hoping to find a local web design company, as they were committed to using metro Detroit firms as much as possible.

Basso Design Group developed a highly animated and intriguing website that highlights the vehicle’s features. Also developed, were equally exciting sister websites for the movie Jinn and the production house itself, Exxodus Pictures. The site features custom animations and photography as well as a dramatic introduction and sound effects to emphasize the exclusivity of the Limited Edition, Signature Series model. In addition to the new family of websites, Basso Design Group also integrated search engine and social media marketing campaigns to bring brand awareness to the new movie franchise and studio.

  • Strategy
  • Identity
  • Web
  • Search
  • Social
  • Advertising
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