The Official Woodward Dream Cruise is one of the biggest events nationwide for car lovers. It is held every August, and visitors from around the world visit Michigan to take part in a weekend-long cruise up and down one of the nation’s most famous roads. While the event has always been a resounding success, the website for the organization needed some new life breathed into it.
Basso Design Group was chosen to design and develop the new website for the event, which would be used to help lure new sponsorships for the event, as well as offer visitors more social opportunities to share their experiences at the event. Basso Design Group developed a new site that integrated the Dream Cruise’s official Facebook and Twitter feeds, while also offering visitors the ability to upload and comment on their favorite rides. The new website garnered high praise from both the organization and the attending press and visitors, and received thousands of user submissions and millions of unique views.