Tour Connection is the entertainment industry’s most used travel site, offering entertainment-based travel agents a secure and private system for booking travel for their clients. Tour Connection originally approached Basso Design Group in 2007, and has since become a shining example of a long-standing client partnership through multiple marketing efforts.
In 2007, Basso Design Group designed and developed a new website for Tour Connection along with multiple print and branding pieces which included print catalogs, a new logo and corporate identity, event invitations and business cards. Since launch, the new website has been responsible for bringing the number of booking inquiries from 5,000 per month, to over 35,000 unique inquiries.
In 2013, Tour Connection continued its marketing partnership with Basso Design Group by engaging in a new website project, which integrated a number of new design techniques, including HTML5 elements, tablet and mobile design compatibility, and a number of new features for both agents and hotels to be able to communicate as efficiently as possible, and continue to cement Tour Connection’s place as the leader in entertainment travel.