Team Canada Tourism wanted to offer visitors to Canada and its member organizations new features and benefits by having a new website constructed with enhanced, modernized functionality, while keeping ease-of-use as a top priority. The main features of the new website were to include a content-managed information portion that would be visible to the public as well as a members-only section that would allow members to communicate with other members and Team Canada Tourism.
Basso Design Group was chosen from a group of eight invited companies to submit a proposal for this important coalition of companies that support all aspects of tourism in Canada. The site highlights benefits of membership, allows new companies to join and showcases current member companies through banner ads and categorized directories. The site’s audience includes travel and tourism industry professionals in the U.S. and Canada, so all upcoming events are posted as well. A content-management system enables all parties to update information as necessary. Along with the website, Basso Design Group also updated Team Canada's brand identity with a fresh and streamlined design to better match their national influence.