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The Genesee Regional Chamber of Commerce was merging four separate business units into one physical and digital space. They required a marketing partner that could design a comprehensive marketing strategy, implement that plan, and then continue to support the organization in its marketing efforts.

Basso Design Group was selected from a nationwide search of dozens of agencies. Because of the complexity of merging four separate business units into one, we began by interviewing the heads of all the departments, to learn about their goals and objectives. Once a complete marketing plan was developed, Basso Design Group then began designing and developing a new website that would allow users to get to any of the 300+ pages within 2 clicks, while at the same time providing a design that surpassed all other competitor websites.

In addition to the new website, Basso Design Group has also developed the campaigns for the organization’s search engine and social media marketing efforts as well. All of these combined efforts have given Genesee county and the City of Flint renewed digital life, and have significantly increased awareness of the brand across Michigan and nationwide.

  • Strategy
  • Identity
  • Web
  • Search
  • Social
  • Advertising
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