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Basso Design Group has experts in every area of Internet marketing, and can help you plan a strategy that maximizes your marketing efforts. Not every avenue is right for every business, and we can help you determine which techniques you should use to get your website noticed.

Internet Marketing

Internet marketing has evolved over the years with every new technology and platform that becomes available. Gone are the days when you could simply add your site to a major search engine and be done with your online marketing. With sites such as Facebook, Twitter and LinkedIn changing the face of the web, the number of ways in which to market to each of these audiences has changed along with it.

Search Engine Optimization

Having a beautiful website is great, but it’s useless if nobody knows you exist. That’s why our search engine optimization services have been designed from our years of experience to make sure that you get noticed.

While most companies’ SEO services consist of simply entering your site into automated software, our services are designed as a complete solution. In addition to engine submissions and weekly reports, we also consult with you on developing key phrases, rewriting your website text, developing XML sitemaps, reviewing your website code, and actively monitoring your campaign. This, combined with our analytics implementation, allows you to know who visits your site, where they came from, and why.

Pay-Per-Click Campaigns

Pay-per-click campaigns are a great way to ensure your advertisement will be noticed by users. Basso Design Group can manage every aspect of your PPC campaign, including monthly budget amounts, geographic targeting, advertisement content writing, scheduling, and more.

With our PPC service, there are no markups on any of your budget or click amounts, so you can be sure that your money is going to your advertisements.

Social Media Marketing

With the bloom of social networking sites like Facebook and Twitter comes tremendous opportunity for businesses. Since their inception, social networking sites have made continuous improvements geared toward businesses, and we can help implement social networking into your strategic marketing campaign.

Our social marketing product offerings include creating and managing Facebook business pages, Facebook PPC (pay-per-click) ads, Twitter account management, LinkedIn, and many others. Our in-house staff works with you to ensure that your marketing message uses the best medium possible to reach the most viewers available.

Blog Design and Management

One of the best things you can do for your website is to include a blog. Blogs provide visitors with a reason to keep returning to your website, as well as serving as an excellent boost to SEO (search engine optimization) efforts. Blogs are developed as mini content management systems so they are easy to maintain, and anyone with basic technical knowledge can use them.

Blogs also have hooks such has RSS feeds which allow their content to be duplicated on other sites such as My Yahoo and iGoogle. This means that the content you write will appear on users’ home pages next to their favorite content.

Email Campaigns

A well-rounded marketing campaign also includes email marketing and sponsored advertisements on complimentary websites. Basso Design Group will research and identify which sites are best for placement of your advertisements, and then work with those companies to design and implement them.

With email and newsletter advertisements, Basso Design Group will design, implement, and send the message on your behalf. Our servers follow all spam rule guidelines to ensure that your message reaches as many viewers as possible without being mistakenly placed in junk mail. We also offer full reports such as the number of opens, clicks, and forwards.

We pride ourselves on our customer satisfaction, and that starts from the very beginning. If you have any questions, or would like to talk further regarding your project, please feel free to contact us.

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